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INTERNET MARKETING:  CRITICAL KEYS TO
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MARKETING TOOLS

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Internet marketing is now the most popular way most companies generate revenue, traffic, and sales.  It is also the most popular way to reach  targeted audience.  Traditionally, advertisement were done on primarily on television, radio, billboards, catalogs, etc.  Today advertisers understand the power of the internet to promote products and obtain sales. 

There is a science to internet marketing that webmaster gurus are already equipped with this knowledge.  To become successful at internet marketing you must obtain a website that will act as as a launching pad for all of your marketing ventures.  Your website must contain the theme or "niche" relating to your marketing products.  Most people already have a
n niche in mind.  While this is great, finding a profitable niche will serve you better on the internet.  The idea here is to make money, thus, a profitable niche is the key. 

As a rule, internet marketing is designed to grab the consumers attention.  The methods to attract consumers are comprised of specific marketing strategies.  Here a few of those marketing strategies:

Email Marketing


Email Marketing is the submission of newsletters, promotions, product updates and remedies to consumers who have subscribed to your website.  These consumers give you permission to send them emails.  This is a very traditional and effective way of marketing.  We all hate spam mail, so make sure you get permission to send emails to customers. 
Creating campaigns will be the lifeline of your email marketing
strategy.  Before releasing your campaign, you must decide the
what, where and how you plan to target your audience. 
List building is an excellent way of obtaining potential
customers for your business,

Check out our
Free List-Building Software Tool.


Video Marketing

If you enjoy being in front of the camera, then video marketing will probably be a useful marketing tool for you.  Most videos are published on YouTube and can be quite profitable.  Just keep in mind, your primary purpose of videotaping is to teach your audience something.  Teaching others how to do something is the best way to make a profit on YouTube or other video marketing sites.

If you have a camera phone and a computer, you can create a video product and distribute it on the Internet as free or paid content. Video podcasting is the simplest and least expensive way to create and distribute a video product on the Internet. Anyone with a broadband connection and some simple tools can create an Internet channel today to broadcast content to a potential audience of millions.

​This site could be helpful: 
VideoMarketing


Social Media Marketing

Social networking sites like Facebook, Twitter and Google Plus are all open fields for internet marketing.  Everyone has a social media website that helps them connect with potential customers.  Advertising on these sites is a cost effective way to market.
Create your personal online brand on one or all of these socials sites.  Start building your business visibility.  By doing this, you will continue to drive customers to your website.


Paid Advertising

Paid Advertising is just what it states, paying to advertise your product or service.  ​​​There are many available places to advertise on high-traffic sites like Facebook, Google, MSN, etc.  You can create text or image ads on these sites It's easy to create specific ads that target your particular audience.  You can also go to  www.advertising.com  where you will find several major sites to manage your advertisements. 


Free Advertising

There are many free advertising sites where you can place your ad.  I have a list of those sites below.  For most site, you will need to register to get an account and then you be allowed to publish your ad. 
​​​​​​​
1. http://www.craigslist.org- The grandaddy of classified ads sites.

2. http://www.backpage.com  - The second busiest classified site after Craigslist.

3. http://www.gumtree.com  - Weird name but this site is one of the busiest classifieds
  ​ sites out there. This high traffic classifieds site is focused on UK ads.

4. http://www.oodle.com  - This ser​ious classified site has partnerships with
    ​ForRent.com in the US and Autotrader UK.

5. http://www.ebayclassifieds.com The official classifieds site for Ebay.

6. http://www.olx.com This board has a presence in most countries and can be
   ​read in English or Spanish.

7. http://www.usfreeads.com A popular US focused site with a large business
   ​ opportunity and pet section.

8. http://www.classifiedads.com Classifieds focused on the English speaking
    ​world. US, UK, AU, and India.

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